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Why Plant Native?

Plant With Purpose: Grow Native, Help Wildlife, Heal the Planet

Support Local Wildlife

Scientific studies confirm that gardens bursting with native plants are a haven for wildlife. Native flora provides a rich buffet of floral diversity. Planting our curated native plant collections ensures a three-season bloom, providing a reliable food supply for pollinators and wildlife that lasts through the spring, summer, and fall.

By choosing to plant native, you’re supporting::

  • Birds
  • Pollinators like bees and butterflies
  • Other beneficial insects
  • Amphibians
  • Small mammals
  • Reptiles

Some native plant species are recognized as “keystone” plants which means that the species plays an outsized role in its ecosystem. Just like the keystone holds up an arch, keystone plants hold up the web of life. Keystone plants support 90% of butterflies and moths, and up to 60% of native bees in a specific ecoregion. 

Explore Collections

Keystone Native Plants

Keystone plant species include goldenrods (Solidago spp.), asters (Symphyotrichum spp.), and sunflowers (Helianthus spp). View our selection of individual plants and curated collections featuring keystone plants.

Buy Keystone Plants
Monarch Munchables Plants - Garden for Wildlife

Monarch Munchables

from $98.00
from $98.00
Hummingbird Heroes Plants - Garden for Wildlife

Hummingbird Heroes

from $98.00
from $98.00
Blue Wood Aster Plant Sets Plants - Garden for Wildlife

Blue Wood Aster Plant Sets

from $38.00
from $38.00

Restore Wildlife Habitats

Today, human development encroaches on critical wildlife habitats. This is especially true in metropolitan areas, where vast swathes of land have been transformed into concrete jungles. Metropolitan populations combined, equal an area half the size of the 48 contiguous United States, which is also where two thirds of wildlife species reside.

Planting wildlife gardens is a powerful way to reverse the decline of wildlife populations, doubling wildlife presence within one season.

Native plants provide food, protective cover, and safe havens for wildlife to raise their young. By simply adding a water source, you can transform your wildlife garden into a Certified Wildlife Habitat®.

Learn About Certification

Help the Planet

The positive impact of native plants goes beyond your backyard. Replacing even a small portion of your lawn with native wildflowers, shrubs, and grasses helps to reduce the urban heat island effect, a phenomenon where cities are significantly warmer than surrounding areas. 

Native plants require less water and no harsh chemicals to thrive, making them a sustainable and eco-friendly choice. The deep root structures of many native plants create channels in the soil which aid in stormwater runoff, supporting healthy watersheds.

Since they are naturally adapted to your local environment, native plants are low-maintenance to grow and they're more likely to spread naturally over time, adding value to your garden year after year. Not to mention, wildflower gardens are also exceptionally beautiful and buzzing with life.

Ready to join the native plant movement? Browse our extensive selection of native plants and craft a beautiful, wildlife garden for your yard!

Shop Native Plants

Related Resources

A Comprehensive Guide to Native Plants

Learn how native plants support birds, butterflies, bees and other pollinators and how to get started with wildlife gardening.

View the Guide

The Science of Our Native Plants

What makes native plants special and how do we determine which native plants to sell? Learn all about the behind-the-scenes science at Garden for Wildlife.

Learn More

Mapping Biodiversity with Homegrown National Park

Homegrown National Park™ (HNP) embodies the transformative potential of community-driven conservation.

Join the Movement