Add structure, seasonal beauty, and essential wildlife value to your landscape with Highbush Cranberry (Viburnum trilobum), a striking native deciduous shrub. Growing 8–12 feet tall, this densely branched, round-form shrub features maple-like foliage that blazes purplish-red in fall, flat-topped white flower clusters in spring, and vibrant red berries that persist well into winter.
Though not a true cranberry, the tart red fruits resemble them in appearance and flavor, making them perfect for homemade jams and jellies. The berries also serve as a critical food source for birds, including Cedar Waxwings, robins, and other songbirds, especially after they soften through winter frosts.
Its flowers support native pollinators, and its dense branching provides shelter and nesting habitat for birds and beneficial insects. This shrub is adaptable to a variety of conditions but thrives in moist, well-drained soils in full sun to part shade, making it an ideal candidate for rain gardens, hedgerows, or woodland borders.
Key Features
- Showy Spring Blooms: Flat clusters of white flowers attract pollinators in late spring
- Brilliant Fall Color: Deep purplish-red foliage creates a vivid autumn display
- Persistent Winter Berries: Tart red fruits remain on branches into winter—great for birds and jams
- Ecological Benefits: Provides nectar for insects, shelter for birds, and larval food for butterflies
- Deer Resistant: Less palatable to browsing wildlife
- Pollinator-Safe: Grown non-GMO and free of harmful neonicotinoids, promoting a healthy ecosystem for pollinators and wildlife.
Planting Tips
- Location: Full sun to part shade. Prefers moist, well-drained loams but tolerates a range of soil types
- Watering: Keep soil consistently moist, especially in the first year
- Spacing: Plant 6–10 feet apart to allow mature spread
- Maintenance: Minimal care required. If desired, prune in late fall or winter to remove dead or crossing branches and maintain shape. Mulch around the base to retain moisture and suppress weeds.
For more information on planting, view our How to Plant Your Native Plants guide and other planting tips in the Garden for Wildlife Learning Center.
Available in a one-gallon container, Highbush Cranberry is an excellent choice for gardeners looking to add beauty, biodiversity, and functionality to their landscapes—season after season.